Ask one question across hundreds of companies

Get structured answers for each company — without manual research.

Works with your existing sales tools

First decide which companies matter. Then find the right people. InsideFirms helps you prioritize accounts — before you start outreach.

InsideFirms
Prioritize accountsUnderstand & segment companies
LinkedInSales Navigator
Find the right peopleReach decision-makers in those accounts

Explore how teams use InsideFirms to prioritize accounts, segment markets, and prepare outreach.

Use case 1

Prioritize the right accounts first

Focus on the companies most likely to convert — based on real signals, not guesswork.

The challenge

Companies don't say they need your product. Sales teams end up scanning websites and guessing who to target.

Select “Sales Priority Score”

Define what you're selling and the prospects you're looking for.

Result

A prioritized list of companies — with a clear score and reasoning for each.

Example Results: Sales Priority Score

CHARIS SERVICES

2/5

GRAYS

Charis Services provides community mental health support, counseling, and group therapy. Its stated ...

EDGEBITS

3/5

WICKFORD

EDGEBITS is a healthcare and public-sector IT consultancy with project-based delivery, creating a pl...

STUART WELLS

4/5

SHROPHAM

Stuart Wells is a clearly relevant prospect for asset finance and business loans because its demater...

C. JACKSON AND SONS (DEMOLITION)

5/5

BEDFORDSHIRE

Strong fit: the company’s demolition operations depend materially on owned heavy equipment, haulage ...

Rationale

Strong fit: the company’s demolition operations depend materially on owned heavy equipment, haulage assets, and recurring project work, creating substantial structural relevance for asset finance and potentially business loans.

Evidence: Owns excavators from 3 to 53 tonnes with specialist attachments • Operates two concrete crushers and a fleet of Roll On/Roll Off skip lorries • Undertakes demolition, asbestos removal, and reclamation projects

Example input

Product / Service Description

We provide asset finance, asset refinancing and business loans to help companies fund business assets and investment.

Ideal Customer Profile (ICP)

companies with asset intensity, or project-based work.

Use case 2

Find your best-fit companies

Example: selling logistics optimization software — the same approach works for any product.

The challenge

Companies don't say they need your product. You need to identify signals on their website that indicate a real need.

Look for signals like

  • Multiple locations or international operations
  • Warehousing, fulfilment, or distribution
  • Delivery or transport operations
  • Ecommerce, wholesale, or manufacturing models
  • Large or complex product offerings

Ask

Example question — use the entire block as a single prompt.

Does this company operate logistics or fulfilment processes that are likely to be complex or critical to its operations?

Look for signals such as:

  • Multiple locations or international operations
  • Warehousing, fulfilment, or distribution activities
  • Delivery or transport operations
  • Ecommerce, wholesale, or manufacturing models
  • Large or complex product offerings

Return:

  • Fit: High / Medium / Low
  • Short reasoning (1–2 sentences)

Result

A fit assessment for each company — with a short reasoning for each.
Example output
CompanyFit & reasoning
Company AHigh fit — Operates across multiple locations with active delivery operations.
Company BMedium fit — Relies on ecommerce fulfilment but shows limited scale.
Company CLow fit — No clear signs of logistics complexity.
Use case 3

Segment your market

Group companies based on how they operate — not just industry labels.

The challenge

Companies in the same sector can be fundamentally different. It's hard to segment a market in a way that reflects real differences in customers, size, and positioning.

Select “Market Segmentation”

Choose the dimensions that matter to structure your market.

Result

A structured view of your market — classifying each company across key dimensions.

Example Results: Market Segmentation

ABBA CARS

Geographic Scope
Local
Market Positioning
Trust & Reliability
Primary Customer Type
Mixed
Target Customer Segment
Mixed

BALECOM

Geographic Scope
International
Market Positioning
Cost Efficiency
Primary Customer Type
Business
Target Customer Segment
Mixed

ECO FIT SERVICES

Geographic Scope
National
Market Positioning
Hybrid
Primary Customer Type
Consumer
Target Customer Segment
Consumer

G H SMITH

Geographic Scope
National
Market Positioning
Quality & Expertise
Primary Customer Type
Business
Target Customer Segment
Small Businesses

Evidence

  • The company describes itself as a commercial printer serving local businesses and organisations, with customers throughout the United Kingdom.
  • It emphasizes over 150 years of printing experience, in-house expertise, quality print, and bespoke services.
  • Its short-run services and focus on local businesses, community groups, restaurants, and other organisations support a small-business target segment.
Use case 4

Understand each account at a glance

Quickly grasp what a company does, who they serve, and how to approach them.

The challenge

Understanding a company takes time. Teams often need to scan company websites to understand what a company does and how it operates.

Select “Account Intelligence Brief”

Describe what you offer to generate a tailored brief for each company.

Result

A structured account brief for each company — combining company overview, positioning, key signals, and a suggested conversation angle.
Example output

Company Snapshot

Cloud-based logistics software provider focused on route optimization and operational efficiency.

Target Customers & Markets

  • Mid-sized logistics companies
  • Europe and North America

Commercial Entry Points

  • Multi-system integrations highlighted
  • Focus on performance monitoring and operational analytics

Suggested Conversation Angle

“Based on your focus on real-time visibility and operational efficiency, I'd be interested in how you currently approach performance monitoring and system integration.”

Use case 5

Find companies like your best customers

Find companies that look alike — and operate alike.

The challenge

You have a few strong customers. But finding similar companies is harder than it seems. Traditional filters — like industry, size, or location — return broad or irrelevant matches. They don't capture how companies actually operate, who they serve, or what they offer.

How it works

Start with a company.

  • Generate a list of similar companies
  • Analyze what they do, who they serve, and how they operate
  • Refine results by sector, region, and size

Result

Instead of generic matches, you get companies that actually operate in similar ways — ranked by similarity.

  • A prioritized list of lookalike companies
  • A clear similarity score and reasoning per company
  • Better alignment with your offering
  • Higher-quality outreach and segmentation
Use case 6

Find the right outreach angle

Identify how to approach each company — based on what matters to them.

The challenge

Generic outreach gets ignored. It's hard to tailor your message to each company without spending time researching what matters to them.

Select “Personalized Outreach Message”

Define what you offer to generate a tailored message based on each company's priorities.

Result

A tailored outreach angle for each company — aligned with their priorities and positioning. Use this to tailor outreach and messaging per company.
Example output
CompanyOutreach angle
Company AFocus on improving efficiency across distributed operations and reducing logistics complexity.
Company BEmphasize scaling fulfilment and handling growing order volumes.
Company CPosition simplicity and cost-effectiveness for smaller, local operations.
Use case 7

Start with the right accounts — before finding the right people

Use InsideFirms alongside LinkedIn Sales Navigator.

The challenge

Sales teams rely on tools like LinkedIn to find people. But before reaching out, one key question remains: which companies are actually worth targeting?

Without that clarity

  • outreach starts too early
  • messaging is generic
  • time is wasted on low-value accounts

You find the right people — in the wrong companies.

How it works

Use InsideFirms before (or alongside) LinkedIn

  • Analyze companies based on their data and online presence
  • Identify which accounts are worth targeting
  • Understand the best angle for each company

Then use LinkedIn Sales Navigator

  • Find the right people within those accounts
  • Reach out with context and relevance

Result

Start with the right companies — not just the right people.

  • Focus on high-priority accounts
  • Use a clear, relevant angle from the start
  • Avoid wasting time on poor-fit companies

Better outreach starts with the right accounts.