Ask one question across hundreds of companies

Get structured answers for each company — without manual research.

Works with your existing sales tools

First decide which companies matter. Then find the right people. InsideFirms helps you prioritize accounts — before you start outreach.

Prioritize accountsUnderstand & segment companies

LinkedIn
Sales Navigator

Find the right peopleReach decision-makers in those accounts

Explore how teams use InsideFirms to prioritize accounts, segment markets, and prepare outreach.

Use case 1

Prioritize the right accounts first

Focus on the companies most likely to convert — based on real signals, not guesswork.

The challenge

Companies don't say they need your product. Sales teams end up scanning websites and guessing who to target.

Select “Sales Priority Score”

Define what you're selling and what you're looking for.

Result

A prioritized list of companies — with a clear score and reasoning for each.

Example output

Company	Score	Summary + evidence
Company A	4	Strong fit — multi-site logistics with efficiency focus. “Multiple warehouse locations listed” “Focus on route optimization”
Company B	2	Low priority — small, local operator. “Single location listed” “Local delivery focus”

Use case 2

Find your best-fit companies

Example: selling logistics optimization software — the same approach works for any product.

The challenge

Companies don't say they need your product. You need to identify signals on their website that indicate a real need.

Look for signals like

Multiple locations or international operations
Warehousing, fulfilment, or distribution
Delivery or transport operations
Ecommerce, wholesale, or manufacturing models
Large or complex product offerings

Ask

Example question — use the entire block as a single prompt.

Does this company operate logistics or fulfilment processes that are likely to be complex or critical to its operations?

Look for signals such as:

Multiple locations or international operations
Warehousing, fulfilment, or distribution activities
Delivery or transport operations
Ecommerce, wholesale, or manufacturing models
Large or complex product offerings

Return:

Fit: High / Medium / Low
Short reasoning (1–2 sentences)

Result

A fit assessment for each company — with a short reasoning for each.

Example output

Company	Fit & reasoning
Company A	High fit — Operates across multiple locations with active delivery operations.
Company B	Medium fit — Relies on ecommerce fulfilment but shows limited scale.
Company C	Low fit — No clear signs of logistics complexity.

Use case 3

Segment your market

Group companies based on how they operate — not just industry labels.

The challenge

Companies in the same sector can be fundamentally different. It's hard to segment a market in a way that reflects real differences in customers, size, and positioning.

Select “Market Segmentation”

Choose the dimensions that matter to structure your market.

Result

A structured view of your market — classifying each company across key dimensions.

Example output

Company	Customer Type	Customer Segment	Geographic Scope	Market Positioning
Company A	Business	Enterprise	International	Innovation
Company B	Business	Small Businesses	National	Cost Efficiency
Company C	Consumer	Consumer	Local	Trust & Reliability

Use case 4

Understand each account at a glance

Quickly grasp what a company does, who they serve, and how to approach them.

The challenge

Understanding a company takes time. Teams often need to scan company websites to understand what a company does and how it operates.

Select “Account Intelligence Brief”

Describe what you offer to generate a tailored brief for each company.

Result

A structured account brief for each company — combining company overview, positioning, key signals, and a suggested conversation angle.

Example output

Company Snapshot

Cloud-based logistics software provider focused on route optimization and operational efficiency.

Target Customers & Markets

Mid-sized logistics companies
Europe and North America

Commercial Entry Points

Multi-system integrations highlighted
Focus on performance monitoring and operational analytics

Suggested Conversation Angle

“Based on your focus on real-time visibility and operational efficiency, I'd be interested in how you currently approach performance monitoring and system integration.”

Use case 5

Find companies like your best customers

Find companies that look alike — and operate alike.

The challenge

You have a few strong customers. But finding similar companies is harder than it seems. Traditional filters — like industry, size, or location — return broad or irrelevant matches. They don't capture how companies actually operate, who they serve, or what they offer.

How it works

Start with a company.

Generate a list of similar companies
Analyze what they do, who they serve, and how they operate
Refine results by sector, region, and size

Result

Instead of generic matches, you get companies that actually operate in similar ways — ranked by similarity.

A prioritized list of lookalike companies
A clear similarity score and reasoning per company
Better alignment with your offering
Higher-quality outreach and segmentation

Use case 6

Find the right outreach angle

Identify how to approach each company — based on what matters to them.

The challenge

Generic outreach gets ignored. It's hard to tailor your message to each company without spending time researching what matters to them.

Select “Personalized Outreach Message”

Define what you offer to generate a tailored message based on each company's priorities.

Result

A tailored outreach angle for each company — aligned with their priorities and positioning. Use this to tailor outreach and messaging per company.

Example output

Company	Outreach angle
Company A	Focus on improving efficiency across distributed operations and reducing logistics complexity.
Company B	Emphasize scaling fulfilment and handling growing order volumes.
Company C	Position simplicity and cost-effectiveness for smaller, local operations.

Use case 7

Start with the right accounts — before finding the right people

Use InsideFirms alongside LinkedIn Sales Navigator.

The challenge

Sales teams rely on tools like LinkedIn to find people. But before reaching out, one key question remains: which companies are actually worth targeting?

Without that clarity

outreach starts too early
messaging is generic
time is wasted on low-value accounts

You find the right people — in the wrong companies.

How it works

Use InsideFirms before (or alongside) LinkedIn

Analyze companies based on their data and online presence
Identify which accounts are worth targeting
Understand the best angle for each company

Then use LinkedIn Sales Navigator

Find the right people within those accounts
Reach out with context and relevance

Result

Start with the right companies — not just the right people.

Focus on high-priority accounts
Use a clear, relevant angle from the start
Avoid wasting time on poor-fit companies

Better outreach starts with the right accounts.